Batch Bicycles

1. "Real Life" Simplicity: Batch designs bikes for the "everyday rider"—families, commuters, and casual cyclists who want a reliable bike without overwhelming tech. Their mantra is "simple, fun, and part of everyday life," which resonates with people who just want to ride around the block or to work.
2. Affordable Quality: Consumers get a "real" bike with quality components (like Bosch mid-drive motors on e-bikes and Shimano parts on traditional models) at a price point that is often much more accessible than enthusiast brands.
3. Local Shop Assurance: Unlike many budget brands that ship in a box for the user to struggle with, every Batch is professionally assembled by a local bike shop. This gives consumers the confidence that their bike is safe, fitted correctly, and has a local place to go for service.

• "Margin Booster" Programs: Batch is famous among dealers for its aggressive profit protections. Programs like the Margin Booster can push dealer margins up to 51%, far exceeding the 30-35% industry standard. They also offer "inventory protection" credits, meaning if they run a consumer sale, they credit the dealer to ensure margins stay intact.
• Dealer-First Philosophy: Batch was built specifically for the Independent Bicycle Dealer (IBD) channel, with over 95% of sales flowing through local shops. They focus on being "Easy to Sell and Easy to Support," providing reliable, serviceable builds that don't create a backlog in the service department.
• Captures the "Forgotten" Customer: Most high-end brands focus on enthusiasts, but Batch helps dealers capture the casual and first-time riders who walk into the shop. This allows dealers to build long-term relationships with a much larger demographic of customers who might otherwise buy a "big box" bike.

Many manufacturers have quietly stepped away from the kids bike category, and many dealers have reduced or eliminated kids bikes because prices have become too high. Batch fills that gap with a complete lineup, from 12” balance bikes and 16” models to the popular 20” bikes and 24” mountain bikes. Better yet, Batch delivers exceptional value with competitive pricing and an industry-leading 45% dealer margin. Kids bikes are the foundation of our industry, and Batch is committed to helping dealers build the next generation of cyclists.