The best bikes at the BEST VALUE!! 45+ Margins on products that retailers in this age need. The "big" brands in the bike business are alienating customers with no kids bikes and others starting at $750! Batch's focus is to let bike stores sell comparable bikes well below those prices where they can also make money.
Niner is back and more exciting than ever! Colorado-based brand built around 29-inch wheels, offering innovative mountain, gravel, and e-MTBs with a strong off-road focus and the “Pedal, Damn It” attitude. The bikes are now "Bike-in-a-box" meaning quicker builds and no more waiting on a single items to finish the bike. We'll also be stocking more frames so you can build them up custom.
Silca makes premium, precision-engineered pumps, tools, and bike care products that focus on durability, performance, and a high-end finish for riders who obsess over their equipment. They have revolutionized and cornered the market on waxing chains for a smooth, quiet, almost friction free chain!
Lightweight is a German brand known for ultra-premium, full-carbon road wheels that are exceptionally light, extremely stiff, hand-built for serious performance-focused riders. These are the wheels the pros buy with their own money when they want THE BEST.
Affordable, cleverly designed accessories—like computer mounts, tubeless tools, lights, and indoor training gear—that focus on practical functionality and clean cockpit setups for everyday riders. I know these guys personally as they are Michigan based and great guys!

Hi, I'm the new owner and manager of Tailwind Reps! I cover the Midwest states of Michigan, Ohio, Indiana and Kentucky, with a great line up of quality bike brands focused on the IBD.
I've been in the bike industry 35+ years, from shop guy, to manager, to owner, then rep.
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